In today’s digital world, it’s imperative to have a website for your business. It creates an online presence of your business and helps you reach out to customers outside of your physical domain.
Whether you are an eCommerce firm, an automobile company, or any other business owner, your website speaks a great deal about your products and services. At the same time, it stimulates opportunities to provide better service to the customers.
You can consider your website as a reflection of your business’s vision. Therefore, you need to design it in a way that users are glued to it.
As per a study, the human attention span is just 12 seconds. This is sufficient to give you an idea of how important web design is for making your first impression on any potential customer. Moreover, it is also one of the primary factors that affect the user experience.
Just like customers are to your business, user experience is to your customers. How easy and seamless you make your customer’s journey on your website is counted under user experience. Let’s unravel some core elements of web design that can affect user experience!
The Core Elements of Web Designing
Web design user experience is among the top priorities of any business, and it’s crucial to nail the fundamentals. Be it the performance or appeal of the website, web design lies at the centre to make it work. Two businesses can provide the same services, but how one puts forth their capabilities depends on the web design. And it can create a world of difference!
Let’s quickly walk you through the user experience elements that frame the fundamentals of web designing. The factors like the colour scheme, navigation, interface, content hierarchy, etc., form the preface of your website. On the other hand, elements like call to action and SEO components undertake the marketing aspect.
These factors are responsible for the overall appearance, and the design is responsible for 75% of the website’s credibility. Having the knowledge of core elements help you better understand how website design affects user experience. Moreover, you can figure out where the possible lack lies in a website and how to improve them.
The Influence of Web Design on User Experience
Now that you know about the basics of web designing let’s move on to how these factors contribute to user experience. Maintaining a smooth online experience is a work of art, and it’s possible with a carefully designed website.
The following observations will help you realise what is web designing worth when it comes to delivering a smooth user experience. Let’s dive in.
Design Crafts the First Impression
Now, this may appear as a cliche, but in business, your first impression can be your last impression. No user is willing to waste their time on a site that isn’t responsive, takes too long to load or isn’t engaging. It’s simple if the site isn’t cooperating, the user also won’t. They will leave and maybe for good.
Let’s look at it this way. If a digital marketing strategy formulates the core of your business succession, then web designing has to be the face of it. An interactive website presented right can create a mountain of an image compared to the competitors.
Website loading time
A polished and professional appearance can capture the attention of the customers and leave a better impression. But the attractive design will do no good if the user leaves the website without witnessing it because it took ages to load.
You may think website loading time is a minor thing, but it’s not! Going by the stats, if the images take too long to load, around 39% of people will stop engaging with a website. It’s a must to add optimized images to your website, and their ideal size should be 1024 pixels wide.
Content Distribution
Users can also leave the site if the content on your site is not in a particular order. For instance, if you begin the website page by forcing them to take your services before giving them an insight about it, they will leave.
Every website has a hierarchy according to which the content is placed on it. You need to follow that hierarchy. Here’s an example: if you have an eCommerce business website, you need to add all the details of the product first and then add a “Buy Now” button. The user will never buy the product if the “buy now” is on the top.
Moreover, ensure that your website has enough white spacing so that users can easily digest what they are reading. Keeping more content in less space may irritate the users to leave the site. Allowing enough white spacing will also increase loading speed.
User Convenience
It is pretty obvious that the easier it is for the user to find something, the better will be the user experience. To ensure that the user finds what’s required, focus on good navigation and make the website mobile-friendly.
A website that is mobile-friendly will be easier for users to view anywhere. This will also boost google search credibility as google now gives more preference to the mobile-friendly website on SERP. Moreover, it is also critical to focus on navigation. Use breadcrumbs and a drop-down menu to make the navigation easier for the users.
On an overall basis, web design aspects can help in enhancing the convenience of finding things on a website.
Conversions
Conversion is one of the most integral aspects of any business process. Obviously, your business won’t be able to survive if you are not converting the customers coming on your website into an actual sale. Web design can highly affect the conversion rate both positively and negatively.
Conclusion
The information above explains how website design affects user experience when they interact with your business. By closely analysing the web design elements, you can surely enhance the overall user experience.
However, with so many things to manage, it’s not an easy task. If you want to leverage the exceptional benefits, consult us today at Koret media to get your business website done right.