Digital marketing has penetrated almost every industry sector. Whether it is eCommerce, real estate, medical, or retail, all of them make use of digital marketing campaigns for growth. Though social media marketing , SEO, and PPC are the preferred ways for companies, email marketing also holds relevance. Why?
Well, here are some mind-blowing stats,
- The number of email users is elevating year after year, and it will reach up to 6 billion by 2025.
- The ROI of a well-designed email marketing campaign can be around 36 times the investment.
- Every 4 out of 5 marketers say that they will give up social media than email marketing.
- 31% of marketers believe that email newsletters are the best way to attract leads.
Not only these, but many other stats rank email marketing among the top digital marketing methodologies.
Now, we know that email marketing is a lucrative method. But only if it is strategic. With time, every strategy needs to change.
If you are aiming to unleash the power of email marketing, here are some email marketing strategies to incorporate in 2022!
Strategies You Should Consider for 2022
Emails can be of great use for your business if they are designed and crafted well. Here are some email marketing trends and strategies that you can implement in 2022. These will surely get you better results.
1. Hyper-personalisation
One of the coolest email marketing trends in 2022 is hyper-personalization. Gone are the days when thousands of emails were sent to the subscribers once a week or month. Today, you can target your email to the subscribers based on the perfect time and perfect content.
For example, if you know that your user purchases products around 12 noon, you can send out an email with an offer at that time. Moreover, if a user has completed a course and you get to know this, you can send out an email to gather feedback.
It is obvious that you will be required to use some analytics tools for email marketing to capture insights like time of purchase, time of viewing, etc.
2. Segmentation
Sending the same email to 1000 subscribers may work once or twice but not every time. As user preferences change with time, it is necessary to change your email strategy too. Therefore, you need to analyse the results using analytics software and segment your userbase.
Segmentation can be done based on interests, geographic location, purchase history, content, and other factors. And based on the segmentation, you can create different emails for each segment and target the subscribers. This will result in high CTR, open rate and returns.
3. Try out A/B Testing
This is a really cool way to check which variant of the email will work for you. If you are perplexed between two or more email templates, you can send one variant to a particular set of people and the other variant to another segment of subscribers.
Post this; you can capture the results and analyse them closely. The A/B testing method will help you optimise your emails for subscribers. It will further help you in keeping up with their changing preferences.
1. Exercise more transparency
It is best to be clear about your intentions with email marketing. A misleading or shifty campaign is a sure-shot way to deter potential customers from your business. That is made even more relevant in 2022 as most people can easily access information online to debunk any false claims.
2. Focus on user-generated content
People are much more likely to follow your campaign if it involves genuine content. Not just from you but from your users.
Therefore, it is best to include images of users using your products, recommendation reviews of the users, etc., in your email. Other than this, positive user reviews on products and testimonials can also go a long way in boosting conversions for your business.
The inclusion of user-generated content builds social proof and shows that you are interested in their satisfaction.
3. Optimized Subject Line
What makes you buy a product or at least check it out? Probably a discount offer or a reduced price, right! The same is the case with emails.
If you include some catchy words and impressive keywords in your email subject line, your subscribers will surely click on it. Here are some key points to design an optimised subject line:
- Use shorter sentences (max. 5 words)
- Provide them with a personalised offer
- Use numbers like discount percentages if you are selling a product
- Include relevant keywords.
Keep all these aspects in mind to generate the best subject lines.
4. Email Automation
Sending out emails manually can be really time-consuming. The hassle becomes more if you want to personalise them. But, not anymore!
There are many email automation software out there that can do these jobs for you. An email automation tool can come in handy to send automated emails to the customers based on their actions, segments, categories, etc. It entirely takes the manual process from you only if you plan a strategy for it.
To gain more leads and revenue out of email automation, you need to segment your audience, personalize your content and do a detailed analysis of the results.
1. Send at the right time
When do you check your emails? Probably in the afternoon during lunch hours or in the evening, right! Well, those who have a 9 to 5 job might explore their inbox in the morning or in the evening.
This is when you need to send out your business email. If the user reads your email with an exciting offer on a purchase in the morning, they are likely to purchase the product by evening. Hence, you need to try out this strategy and measure results that will surely be great.
2. Remain concise
The average attention span of humans today is less than that of a goldfish, which means that your emails should be quick to capture the attention of your audience. There are many ways to do it, like:
- Keep the sentences short.
- Get to the core immediately
- Improve clarity
- Write on only one subject
If your motive is to get the user to click on a link and they do it above the fold, your email marketing strategies are successful. Crisp and concise emails lead to more clicks.
3. Be Inclusive
The diversity of your clientele is what helps you expand your business. Catering to only a particular group while leaving out the rest might attract unnecessary negativity from your community. Moreover, it can also limit you from finding potential leads.
So, the next time you send an illustration with your email, try to include people from multiple backgrounds to help it resonate with the maximum range of the audience.
4. The use of AR/VR
AR and VR technology is not just limited to gaming or Youtube. It can also be used in email marketing. How?
Well, so far, marketers used to send 2D images in the mail. But, today, you can embed an image in your mail that turns into a 3D image when viewed through VR glasses. Moreover, as Apple iPhones and iPads come with built-in AR support, you can leverage AR too.
5. Omnichannel marketing
Omnichannel marketing is about providing a seamless user experience based on changing user activities across all channels. To harness maximum benefits out of email marketing, integrate it with other channels like text, social media, web notifications, and more.
Including omnichannel marketing into your email marketing strategies will ensure that you are not missing any aspect. Thus, providing the users with personalised content across all channels.
Wrapping Up
To conclude, email marketing is a trend that still affects your digital presence, regardless of how many people think of it as old fashioned. It makes for a crucial component of any marketing strategy, especially when more people have access to smartphones than professional dental care.
If you are looking to harness the power of email marketing for your firm, we at Koret Media can help you formulate an awesome and effective strategy.
