SEO marketing is one of the most favoured techniques opted by marketers. As per HubSpot, 61% of marketers say that their top inbound marketing priority is SEO and organic presence on the website.
However, history has proved that SEO hasn’t remained the same. With time, search engines like Google have made countless changes to their search algorithms. These changes have significantly affected search results from time to time. Thus, giving birth to new SEO trends and strategies.
To ace SEO marketing today, you need to keep up with all the latest SEO trends. Let’s discuss some of them ideal for 2022!
Best SEO Trends 2022 to Follow!
Employ the following SEO trends in your marketing!
Emerging SEO favouring marketing strategies
In the 21st century, you cannot boost your customer base with just your website. There are many other media where you need to invest, such as social media, email marketing , PPC, etc. The best way to capture user attention across these platforms is to offer a consistent brand experience. And this is classified as Omnichannel marketing.
By offering a seamless and consistent user experience across all channels, you can easily increase your SEO as your customer will be more engaged. It can be done by using PPC ads creating social media organic posts and social media ads.
Artificial intelligence can help boost your SEO
Artificial Intelligence is slowly taking control of every industry sector. As per stats, the market of AI software is expected to hit the $126 billion mark by 2025. These stats prove that the use of AI is proliferating. Therefore, it is one of the key ways for you to improve your SEO and one of the top SEO trends 2022.
There are countless AI-based tools that can help you in keyword research, content creation, analysis, and whatnot. If you aim to stand on top of the Google SERPs, tools like Jasper.ai can help you create intriguing yet focused content. On top of that, you can also use SEMrush, Surfer SEO, Morphio.ai, etc., for other SEO needs.
Long-form user-focused content
As per a SEMRush report, long-form content gets 2 times more views and 24% more shares. So, it is pretty obvious that to gather more users, long-form content can be a cannon. However, it is not that easy.
To ensure that your long-form content works, you need to keep the users engaged. Some tips for doing this are:
- Use short paragraphs (3-4 lines max)
- Use heading structure (H1, H2, H3)
- Use images with Alt texts
- Add externals links to authority websites
- Keep the sentences short.
Local search listing to boost SEO strategies
If you have a plumbing business in California, US, it is pretty obvious that only local people will opt for your services unless you expand. Therefore, it is necessary to focus on local SEO. No matter how far SEO goes, local SEO will always be an evergreen trend.
To ensure that you appear in top local search results, follow these tips:
- Get a Google My Business Account and focus on getting quality reviews.
- Create content based on local trends and news.
- Optimise for mobile.
- Target local keywords
Video content for effective SEO
Users love to see videos. Statistics suggest that 54% of the users want to see more videos from the business they support. So, if you have an established customer base, focusing on producing quality and SEO-friendly videos can help you ace this trend.
To produce SEO friendly video content, you need to initially focus on their descriptions. Keep your video description concise and filled with targeted keywords and hashtags. Just like keywords, hashtags can help increase the reach of your videos.
Title tags & meta descriptions to improve click-through rate
Titles tags and meta-descriptions may appear to be traditional ways to improve SEO, but they are not. These are some core aspects of the website that hold much relevance. However, you need to be focused on crafting them.
For example, if you are writing a meta-description, you need to include the target keyword in it, add benefit for the user, and an element of urgency. A meta-description with these elements is much more relevant and increases click-through rates. Moreover, always use different meta-descriptions for different pages of your site.
Content should be according to Google’s EAT
EAT stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept that Google uses to check the quality of your webpage. This concept was introduced by Google in the 2018 update and has been in use since then.
The core thing that you need to worry about here is the content quality and authority because that’s what Google checks. This must be in your 2022 SEO Trends.
On and off-page SEO for greater control
Along with all the advanced SEO trends, you also need to focus on the basic ones. On and Off-page SEO methods should also be implemented to improve the SEO of your website. Here are some key things to follow:
On-page
- Focus on adding targeted keywords to your content.
- Use internal links and authoritative external links
- Optimize images and website URL
- Work on decreasing load time
Off-page
- Invest in social media engagement
- Produce shareable content
- Try influencer outreach
- Contribute as a guest author
Voice searches will increase
As per Forbes, around 58% of the users use voice search for finding a local business. Moreover, the use of Google Assistant, Alexa, Siri and countless other voice assistants have increased drastically. Hence, it is imperative to leverage this trend.
To ensure that you do things right, focus on:
- Understanding the long-form phrases used by the people.
- Add AI and natural language processing in this for better results.
- Keep a note of the frequent searches.
Voice search is one of the futuristic and top SEO trends of 2022.
Keyword optimisation to influence predictive search
Just like Google and Amazon do, focus on optimizing your keywords. The more optimized your keywords will be, the more helpful it will be for you to predict user search. When you optimize your keywords, it will be faster for you to take the user to what they want.
This will not only enhance user experience but will also boost SEO ranking.
Page loading speed remains the core
Page load speed is an on-page SEO aspect, and it depends on various aspects such as optimization of images, videos, content, etc. As there are a number of parameters, it is crucial for you to ensure that all of them are aligned for faster loading.
If a page takes 1-3 seconds to load, the bounce rate can rise by 32%. Therefore, you have to keep this on top of your SEO checklist.
Featured snippet optimisation
Snippets are a great aspect of a Google page. They are shown on top of the page just below the ad. The key motive of including this is to answer the user’s query right away. If you want to get featured, you need to make them attractive.
To improve your chances of being featured, you need to ensure that your website is among the top 10 Google SERPs. Moreover, you need to shortlist a good keyword, research Google queries that have higher volume, monitor answers, etc. Snippets can be an abrupt traffic booster. Thus, making them one of the top SEO trends 2022.
Social listening for better reach
Social listening is all about listening to everything that your customers are talking about you on social media. It extends beyond just your customers. You can also find out what your competitors are doing.
The key motive behind this is to form strategies to improve your SEO in the future. Furthermore, you can also find out your user expectations. These factors directly impact your reach, which makes it one of the best SEO trends 2022.
Conclusion
Google search trends change with time, and so do the Google algorithms. If you are not updated with the new SEO trends, it can become difficult for you to outrank your competitors. Hence, you need to keep up.
Moreover, it is also necessary to keep a check on the changing trends. None of these trends is permanent. Any of these can undergo changes anytime in the future. Therefore, you need to track them.
If you want to keep your website up with the changing trends and need professional assistance, get in touch with Koret Media.
