Koretmedia https://koretmedia.com/ Wed, 23 Feb 2022 14:09:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.5 https://koretmedia.com/wp-content/uploads/2022/01/cropped-kore-media-icon-32x32.png Koretmedia https://koretmedia.com/ 32 32 Top SEO trends of 2022! https://koretmedia.com/top-seo-trends-of-2022/ https://koretmedia.com/top-seo-trends-of-2022/?noamp=mobile#respond Wed, 23 Feb 2022 14:03:42 +0000 https://koretmedia.com/?p=2200 SEO marketing is one of the most favoured techniques opted by marketers. As per HubSpot, 61% of marketers say that their top inbound marketing priority is SEO and organic presence on the website. However, history has proved that SEO hasn’t remained the same. With time, search engines like Google have made countless changes to their […]

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SEO marketing is one of the most favoured techniques opted by marketers. As per HubSpot, 61% of marketers say that their top inbound marketing priority is SEO and organic presence on the website.

However, history has proved that SEO hasn’t remained the same. With time, search engines like Google have made countless changes to their search algorithms. These changes have significantly affected search results from time to time. Thus, giving birth to new SEO trends and strategies.

To ace SEO marketing today, you need to keep up with all the latest SEO trends. Let’s discuss some of them ideal for 2022!

Best SEO Trends 2022 to Follow!

Employ the following SEO trends in your marketing!

Emerging SEO favouring marketing strategies

In the 21st century, you cannot boost your customer base with just your website. There are many other media where you need to invest, such as social media, email marketing , PPC, etc. The best way to capture user attention across these platforms is to offer a consistent brand experience. And this is classified as Omnichannel marketing.

By offering a seamless and consistent user experience across all channels, you can easily increase your SEO as your customer will be more engaged. It can be done by using PPC ads creating social media organic posts and social media ads.

Artificial intelligence can help boost your SEO

Artificial Intelligence is slowly taking control of every industry sector. As per stats, the market of AI software is expected to hit the $126 billion mark by 2025. These stats prove that the use of AI is proliferating. Therefore, it is one of the key ways for you to improve your SEO and one of the top SEO trends 2022.

ai-software-market-is-on-the-rise

 

There are countless AI-based tools that can help you in keyword research, content creation, analysis, and whatnot. If you aim to stand on top of the Google SERPs, tools like Jasper.ai can help you create intriguing yet focused content. On top of that, you can also use SEMrush, Surfer SEO, Morphio.ai, etc., for other SEO needs.

Long-form user-focused content

As per a SEMRush report, long-form content gets 2 times more views and 24% more shares. So, it is pretty obvious that to gather more users, long-form content can be a cannon. However, it is not that easy.

To ensure that your long-form content works, you need to keep the users engaged. Some tips for doing this are:

  • Use short paragraphs (3-4 lines max)
  • Use heading structure (H1, H2, H3)
  • Use images with Alt texts
  • Add externals links to authority websites
  • Keep the sentences short.

Local search listing to boost SEO strategies

If you have a plumbing business in California, US, it is pretty obvious that only local people will opt for your services unless you expand. Therefore, it is necessary to focus on local SEO. No matter how far SEO goes, local SEO will always be an evergreen trend.

To ensure that you appear in top local search results, follow these tips:

  • Get a Google My Business Account and focus on getting quality reviews.
  • Create content based on local trends and news.
  • Optimise for mobile.
  • Target local keywords

Video content for effective SEO

optimised-video-content-boosts-seo

Users love to see videos. Statistics suggest that 54% of the users want to see more videos from the business they support. So, if you have an established customer base, focusing on producing quality and SEO-friendly videos can help you ace this trend.

To produce SEO friendly video content, you need to initially focus on their descriptions. Keep your video description concise and filled with targeted keywords and hashtags. Just like keywords, hashtags can help increase the reach of your videos.

Title tags & meta descriptions to improve click-through rate

Titles tags and meta-descriptions may appear to be traditional ways to improve SEO, but they are not. These are some core aspects of the website that hold much relevance. However, you need to be focused on crafting them.

For example, if you are writing a meta-description, you need to include the target keyword in it, add benefit for the user, and an element of urgency. A meta-description with these elements is much more relevant and increases click-through rates. Moreover, always use different meta-descriptions for different pages of your site.

Content should be according to Google’s EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept that Google uses to check the quality of your webpage. This concept was introduced by Google in the 2018 update and has been in use since then.

The core thing that you need to worry about here is the content quality and authority because that’s what Google checks. This must be in your 2022 SEO Trends.

On and off-page SEO for greater control

Along with all the advanced SEO trends, you also need to focus on the basic ones. On and Off-page SEO methods should also be implemented to improve the SEO of your website. Here are some key things to follow:

On-page

  • Focus on adding targeted keywords to your content.
  • Use internal links and authoritative external links
  • Optimize images and website URL
  • Work on decreasing load time

Off-page

  • Invest in social media engagement
  • Produce shareable content
  • Try influencer outreach
  • Contribute as a guest author

Voice searches will increase

As per Forbes, around 58% of the users use voice search for finding a local business. Moreover, the use of Google Assistant, Alexa, Siri and countless other voice assistants have increased drastically. Hence, it is imperative to leverage this trend.

To ensure that you do things right, focus on:

  • Understanding the long-form phrases used by the people.
  • Add AI and natural language processing in this for better results.
  • Keep a note of the frequent searches.

Voice search is one of the futuristic and top SEO trends of 2022.

Keyword optimisation to influence predictive search

Just like Google and Amazon do, focus on optimizing your keywords. The more optimized your keywords will be, the more helpful it will be for you to predict user search. When you optimize your keywords, it will be faster for you to take the user to what they want.

This will not only enhance user experience but will also boost SEO ranking.

Page loading speed remains the core

Page load speed is an on-page SEO aspect, and it depends on various aspects such as optimization of images, videos, content, etc. As there are a number of parameters, it is crucial for you to ensure that all of them are aligned for faster loading.

If a page takes 1-3 seconds to load, the bounce rate can rise by 32%. Therefore, you have to keep this on top of your SEO checklist.

Featured snippet optimisation

Snippets are a great aspect of a Google page. They are shown on top of the page just below the ad. The key motive of including this is to answer the user’s query right away. If you want to get featured, you need to make them attractive.

To improve your chances of being featured, you need to ensure that your website is among the top 10 Google SERPs. Moreover, you need to shortlist a good keyword, research Google queries that have higher volume, monitor answers, etc. Snippets can be an abrupt traffic booster. Thus, making them one of the top SEO trends 2022.

Social listening for better reach

Social listening is all about listening to everything that your customers are talking about you on social media. It extends beyond just your customers. You can also find out what your competitors are doing.

The key motive behind this is to form strategies to improve your SEO in the future. Furthermore, you can also find out your user expectations. These factors directly impact your reach, which makes it one of the best SEO trends 2022.

Conclusion

Google search trends change with time, and so do the Google algorithms. If you are not updated with the new SEO trends, it can become difficult for you to outrank your competitors. Hence, you need to keep up.

Moreover, it is also necessary to keep a check on the changing trends. None of these trends is permanent. Any of these can undergo changes anytime in the future. Therefore, you need to track them.

If you want to keep your website up with the changing trends and need professional assistance, get in touch with Koret Media.

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12 Email Marketing Strategies to Consider in 2022! https://koretmedia.com/12-email-marketing-strategies-to-consider-in-2022/ https://koretmedia.com/12-email-marketing-strategies-to-consider-in-2022/?noamp=mobile#respond Wed, 23 Feb 2022 13:44:08 +0000 https://koretmedia.com/?p=2187 Digital marketing has penetrated almost every industry sector. Whether it is eCommerce, real estate, medical, or retail, all of them make use of digital marketing campaigns for growth. Though social media marketing , SEO, and PPC are the preferred ways for companies, email marketing also holds relevance. Why? Well, here are some mind-blowing stats, The number […]

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Digital marketing has penetrated almost every industry sector. Whether it is eCommerce, real estate, medical, or retail, all of them make use of digital marketing campaigns for growth. Though social media marketing , SEO, and PPC are the preferred ways for companies, email marketing also holds relevance. Why?

Well, here are some mind-blowing stats,

Not only these, but many other stats rank email marketing among the top digital marketing methodologies.

Now, we know that email marketing is a lucrative method. But only if it is strategic. With time, every strategy needs to change.

If you are aiming to unleash the power of email marketing, here are some email marketing strategies to incorporate in 2022! 

 

why-email-marketing-is-relevant-2022

Strategies You Should Consider for 2022

Emails can be of great use for your business if they are designed and crafted well. Here are some email marketing trends and strategies that you can implement in 2022. These will surely get you better results.

1.   Hyper-personalisation

One of the coolest email marketing trends in 2022 is hyper-personalization. Gone are the days when thousands of emails were sent to the subscribers once a week or month. Today, you can target your email to the subscribers based on the perfect time and perfect content.

For example, if you know that your user purchases products around 12 noon, you can send out an email with an offer at that time. Moreover, if a user has completed a course and you get to know this, you can send out an email to gather feedback.

It is obvious that you will be required to use some analytics tools for email marketing to capture insights like time of purchase, time of viewing, etc.

2.   Segmentation

Sending the same email to 1000 subscribers may work once or twice but not every time. As user preferences change with time, it is necessary to change your email strategy too. Therefore, you need to analyse the results using analytics software and segment your userbase.

Segmentation can be done based on interests, geographic location, purchase history, content, and other factors. And based on the segmentation, you can create different emails for each segment and target the subscribers. This will result in high CTR, open rate and returns.

3.   Try out A/B Testing

This is a really cool way to check which variant of the email will work for you. If you are perplexed between two or more email templates, you can send one variant to a particular set of people and the other variant to another segment of subscribers.

 

A/B-testing-can-enhance-email-marketing-results

Post this; you can capture the results and analyse them closely. The A/B testing method will help you optimise your emails for subscribers. It will further help you in keeping up with their changing preferences.

1.   Exercise more transparency

It is best to be clear about your intentions with email marketing. A misleading or shifty campaign is a sure-shot way to deter potential customers from your business. That is made even more relevant in 2022 as most people can easily access information online to debunk any false claims.

2.   Focus on user-generated content

People are much more likely to follow your campaign if it involves genuine content. Not just from you but from your users.

Therefore, it is best to include images of users using your products, recommendation reviews of the users, etc., in your email. Other than this, positive user reviews on products and testimonials can also go a long way in boosting conversions for your business.

The inclusion of user-generated content builds social proof and shows that you are interested in their satisfaction.

3.   Optimized Subject Line

What makes you buy a product or at least check it out? Probably a discount offer or a reduced price, right! The same is the case with emails.

If you include some catchy words and impressive keywords in your email subject line, your subscribers will surely click on it. Here are some key points to design an optimised subject line:

  • Use shorter sentences (max. 5 words)
  • Provide them with a personalised offer
  • Use numbers like discount percentages if you are selling a product
  • Include relevant keywords.

Keep all these aspects in mind to generate the best subject lines.

4.   Email Automation

Sending out emails manually can be really time-consuming. The hassle becomes more if you want to personalise them. But, not anymore!

email-automation-reduces-manual-effort

There are many email automation software out there that can do these jobs for you. An email automation tool can come in handy to send automated emails to the customers based on their actions, segments, categories, etc. It entirely takes the manual process from you only if you plan a strategy for it.

To gain more leads and revenue out of email automation, you need to segment your audience, personalize your content and do a detailed analysis of the results.

1.   Send at the right time

When do you check your emails? Probably in the afternoon during lunch hours or in the evening, right! Well, those who have a 9 to 5 job might explore their inbox in the morning or in the evening.

This is when you need to send out your business email. If the user reads your email with an exciting offer on a purchase in the morning, they are likely to purchase the product by evening. Hence, you need to try out this strategy and measure results that will surely be great.

2.   Remain concise

The average attention span of humans today is less than that of a goldfish, which means that your emails should be quick to capture the attention of your audience. There are many ways to do it, like:

  • Keep the sentences short.
  • Get to the core immediately
  • Improve clarity
  • Write on only one subject

If your motive is to get the user to click on a link and they do it above the fold, your email marketing strategies are successful. Crisp and concise emails lead to more clicks.

3.   Be Inclusive

The diversity of your clientele is what helps you expand your business. Catering to only a particular group while leaving out the rest might attract unnecessary negativity from your community. Moreover, it can also limit you from finding potential leads.

So, the next time you send an illustration with your email, try to include people from multiple backgrounds to help it resonate with the maximum range of the audience.

4.   The use of AR/VR

AR and VR technology is not just limited to gaming or Youtube. It can also be used in email marketing. How?

Well, so far, marketers used to send 2D images in the mail. But, today, you can embed an image in your mail that turns into a 3D image when viewed through VR glasses. Moreover, as Apple iPhones and iPads come with built-in AR support, you can leverage AR too.

5.   Omnichannel marketing

Omnichannel marketing is about providing a seamless user experience based on changing user activities across all channels. To harness maximum benefits out of email marketing, integrate it with other channels like text, social media, web notifications, and more.

Including omnichannel marketing into your email marketing strategies will ensure that you are not missing any aspect. Thus, providing the users with personalised content across all channels.

Wrapping Up

To conclude, email marketing is a trend that still affects your digital presence, regardless of how many people think of it as old fashioned. It makes for a crucial component of any marketing strategy, especially when more people have access to smartphones than professional dental care.

If you are looking to harness the power of email marketing for your firm, we at Koret Media can help you formulate an awesome and effective strategy.

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Key Things to Consider While Making a Social Media Marketing Plan https://koretmedia.com/key-things-to-consider-while-making-a-social-media-marketing-plan/ https://koretmedia.com/key-things-to-consider-while-making-a-social-media-marketing-plan/?noamp=mobile#respond Tue, 15 Feb 2022 13:46:50 +0000 https://koretmedia.com/?p=2170 There are many digital marketing methods for businesses out there. And social media marketing is one of the most efficient marketing strategies. Why? There are countless social media sites that have millions of user bases, which means more opportunities. A well-planned social media marketing strategy can indeed do wonders for your business in ways you […]

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There are many digital marketing methods for businesses out there. And social media marketing is one of the most efficient marketing strategies. Why? There are countless social media sites that have millions of user bases, which means more opportunities. A well-planned social media marketing strategy can indeed do wonders for your business in ways you can’t expect if done rights.

It is all about creating interactive content for social media platforms with the motive of promoting products or services.

As per recent stats, the number of social media users is over 3.5 billion right now. Moreover, an average user spends more than 2 hours on social media every day.

These stats are enough to prove that the benefits of social media are evident for a business.

There’s a sea of people behind the screens, but pushing your content through is challenging. However, proper use of social media marketing can get you there. Let’s get to know exactly how.

The Key Factors of a Social Media Marketing Plan

strategies-amplifying-business-presence-on-social-media-platforms

If you are formulating a social media marketing plan, you should know the ins and outs of it to make it work right for you. The possibilities are nearly endless, but if you are not aware of the fundamentals, you won’t be able to steer it the right way.

Let’s walk you through the major factors you need to keep in mind while developing a social media marketing plan.

Goals and Objectives

The first and foremost thing of implementing any marketing strategy is deciding where it is directed. The goals you decide on will give you a benchmark to track your progress. However, it is also necessary to keep your goals realistic.

The primary goals of a social media marketing strategy can be to increase brand awareness, build stronger customer relations, generate greater leads, gain more traffic on the website, etc. Whatever your goal is, your strategy needs to be definitive.

For instance, if you aim to increase brand awareness, you need to post content regularly and in line with what the customer likes. A great example of this is Cadbury Dairy Milk Southeast Asia which used Facebook and Instagram videos for increasing brand awareness. There was an increase of 4.7 points in brand affinity.

For PR enhancement, resolving challenges at the earliest and answering promptly is essential.

your-goal-should-align-with-your-social-media-channel

Target Audience

Another integral key factor of a social media marketing plan is the target audience. Ultimately you are doing it to attract people, right? Therefore, it’s necessary that your content is suitable for them. Now, your content may not be liked by everyone. If you target the wrong segments of people that have nothing to do with your products, it’s not a good strategy. Moreover, the content directed towards the potential customers can yield better results.

It requires proper research to find and focus on what you can do effectively. People who are interested in purchasing products like yours or who the competitors are after can help you find your target audience.

For instance, if you are a game development company, your target audience would be 18 or above. As per Statista, 38% of gamers come from the 18 to 34 age group.

graph-showing-the-percentage-of-group-of-gamers-from-different-age-groups

Budgeting

Once you have your goal and target audience locked, the next step is to prepare a budget and allocate funds for each aspect. This includes figuring out the sources to raise funds and planning how they will be spent. The aspects that need some investment in a social media marketing plan are mainly content creation, ad campaigns, influencer marketing etc.

The catch here is that it could get expensive if you are not clear how much you should spend on what platform. Plus, it also depends on your goal. Having a budget will help you get the most out of social media marketing.

Content Strategy

Around 70% of the world’s population is on social media. This means social media marketing can be the most incredible tool in your arsenal. But recognising your target audience, reaching out, and attracting them is all part of content strategy.

There are different kinds of content like Infographics, videos, photos, etc. You need to be aware of what kind of content works for your audience and focus on delivering it with suitable timing.

Content strategy includes planning what kind of content you will be producing and on what platforms the content will be published. The schedule, actions of competitors, requirements & interests of the target audience, everything is considered while preparing the content strategy.

It ensures that your content is delivered to the right people at the right time and right place. As per wyzowl, 87% of people stated video marketing resulted in increased traffic, so you need to find what form of content works for you. Based on that, you can develop an informed strategy.

Social Media Dynamics

This is a rather tricky part but also the most important to fully grasp the essence of social media marketing. Social media is a dynamic place and is subject to change over time. These changes drive the trends, and it’s important to study them.

A good social media marketing plan is devised by monitoring these changes. In short, it helps you ascertain how you can tune your content with social media trends.

This also includes examining the competitors plus understanding what’s working for the audience, and then making necessary adjustments in your content. The social media spend recorded an increase of 13.1 in 2021. It is expected to go up this year, so how well you push your content with these trends matters greatly.

Consistency

You can consider this segment as an extension of your content strategy since it includes preparing and posting content as per a schedule. Making favourable content is not just the basis of your plan rather, it’s a necessity. But consistency plays an important role for it to yield tangible returns.

Posting or sharing your content on a timely basis, whether it is weekly or daily, plays a pillar role in amplifying your voice. As per Forbes, brands that post content consistently are worth 20% more as compared to those that are inconsistent. Therefore, you need to make content posting on social media a habit.

Conclusion

In any marketing strategy, you cannot say one aspect performs better than the other. It’s always a collective measure that makes something work. Similarly, all the key factors of the social media marketing plan discussed above are co-dependent and deliver the best with the right execution. It’s not an enigma to understand how businesses use social media for marketing, a carefully crafted and implemented plan is bound to yield fruitful results.

Thinking to promote your business via social media? Koret Media can help you formulate a working social media marketing plan.

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How Web Design Affects User Experience? https://koretmedia.com/how-web-design-affects-user-experience/ https://koretmedia.com/how-web-design-affects-user-experience/?noamp=mobile#respond Thu, 10 Feb 2022 07:07:34 +0000 https://koretmedia.com/?p=2156 In today’s digital world, it’s imperative to have a website for your business. It creates an online presence of your business and helps you reach out to customers outside of your physical domain. Whether you are an eCommerce firm, an automobile company, or any other business owner, your website speaks a great deal about your […]

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In today’s digital world, it’s imperative to have a website for your business. It creates an online presence of your business and helps you reach out to customers outside of your physical domain.

Whether you are an eCommerce firm, an automobile company, or any other business owner, your website speaks a great deal about your products and services. At the same time, it stimulates opportunities to provide better service to the customers.

 You can consider your website as a reflection of your business’s vision. Therefore, you need to design it in a way that users are glued to it.

 As per a study, the human attention span is just 12 seconds. This is sufficient to give you an idea of how important web design is for making your first impression on any potential customer. Moreover, it is also one of the primary factors that affect the user experience.

 Just like customers are to your business, user experience is to your customers. How easy and seamless you make your customer’s journey on your website is counted under user experience. Let’s unravel some core elements of web design that can affect user experience!

 The Core Elements of Web Designing

Web design user experience is among the top priorities of any business, and it’s crucial to nail the fundamentals. Be it the performance or appeal of the website, web design lies at the centre to make it work. Two businesses can provide the same services, but how one puts forth their capabilities depends on the web design. And it can create a world of difference!

Let’s quickly walk you through the user experience elements that frame the fundamentals of web designing. The factors like the colour scheme, navigation, interface, content hierarchy, etc., form the preface of your website. On the other hand, elements like call to action and SEO components undertake the marketing aspect.

 These factors are responsible for the overall appearance, and the design is responsible for 75% of the website’s credibility. Having the knowledge of core elements help you better understand how website design affects user experience. Moreover, you can figure out where the possible lack lies in a website and how to improve them.

The Influence of Web Design on User Experience

web-designing-offer-user-friendly-interface

Now that you know about the basics of web designing let’s move on to how these factors contribute to user experience. Maintaining a smooth online experience is a work of art, and it’s possible with a carefully designed website.

The following observations will help you realise what is web designing worth when it comes to delivering a smooth user experience. Let’s dive in.

Design Crafts the First Impression

Now, this may appear as a cliche, but in business, your first impression can be your last impression. No user is willing to waste their time on a site that isn’t responsive, takes too long to load or isn’t engaging. It’s simple if the site isn’t cooperating, the user also won’t. They will leave and maybe for good.

Let’s look at it this way. If a digital marketing strategy formulates the core of your business succession, then web designing has to be the face of it. An interactive website presented right can create a mountain of an image compared to the competitors.

Website loading time

A polished and professional appearance can capture the attention of the customers and leave a better impression. But the attractive design will do no good if the user leaves the website without witnessing it because it took ages to load.

You may think website loading time is a minor thing, but it’s not! Going by the stats, if the images take too long to load, around 39% of people will stop engaging with a website. It’s a must to add optimized images to your website, and their ideal size should be 1024 pixels wide.

Content Distribution

Users can also leave the site if the content on your site is not in a particular order. For instance, if you begin the website page by forcing them to take your services before giving them an insight about it, they will leave.

Every website has a hierarchy according to which the content is placed on it. You need to follow that hierarchy. Here’s an example: if you have an eCommerce business website, you need to add all the details of the product first and then add a “Buy Now” button. The user will never buy the product if the “buy now” is on the top.

Moreover, ensure that your website has enough white spacing so that users can easily digest what they are reading. Keeping more content in less space may irritate the users to leave the site. Allowing enough white spacing will also increase loading speed.

User Convenience

It is pretty obvious that the easier it is for the user to find something, the better will be the user experience. To ensure that the user finds what’s required, focus on good navigation and make the website mobile-friendly.

A website that is mobile-friendly will be easier for users to view anywhere. This will also boost google search credibility as google now gives more preference to the mobile-friendly website on SERP. Moreover, it is also critical to focus on navigation. Use breadcrumbs and a drop-down menu to make the navigation easier for the users.

On an overall basis, web design aspects can help in enhancing the convenience of finding things on a website.

Conversions

Conversion is one of the most integral aspects of any business process. Obviously, your business won’t be able to survive if you are not converting the customers coming on your website into an actual sale. Web design can highly affect the conversion rate both positively and negatively.

Conclusion

The information above explains how website design affects user experience when they interact with your business. By closely analysing the web design elements, you can surely enhance the overall user experience.

However, with so many things to manage, it’s not an easy task. If you want to leverage the exceptional benefits, consult us today at Koret media to get your business website done right.

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Benefits of Digital Marketing for Small Businesses! https://koretmedia.com/benefits-of-digital-marketing-for-small-businesses/ https://koretmedia.com/benefits-of-digital-marketing-for-small-businesses/?noamp=mobile#respond Wed, 02 Feb 2022 13:30:18 +0000 https://koretmedia.com/?p=2113 As the internet has penetrated almost every aspect of our life, it has become almost impossible to live without it. This attachment of customers with the internet offers a lucrative way for small businesses to target customers for leads. Businesses use countless ways to market their products using the internet, which is classified as digital […]

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As the internet has penetrated almost every aspect of our life, it has become almost impossible to live without it. This attachment of customers with the internet offers a lucrative way for small businesses to target customers for leads. Businesses use countless ways to market their products using the internet, which is classified as digital marketing.

digital-marketing-can-skyrocket-business-performance

As per recent stats, the global digital advertising and marketing market will reach $786.2 billion by 2026. The number paints a clear picture that digital marketing is the future for small businesses.

In the following sections, we will uncover some of the key marketing methods and their pros! So, without any further wait, let’s just dive in!

A Brief Look into the Types of Digital Marketing

Digital marketing is the process in which businesses use the internet and other digital media to reach out to their potential customers. The inclusion of the internet expands the horizon of opportunities for businesses as they get a lot of ways to do it.

the-various-ways-of-digital-marketing

Here are some of the primary methods of digital marketing!

Web designing

The key resource that you need for digital marketing is your website. As it is the place where people will eventually land, you need to make it super interactive, fast, and responsive. To ensure that your website is designed to make an impression:

● Keep the typography consistent and straightforward
● Use contextual images
● Make it responsive and mobile-friendly
● Keep diversity in mind

On top of that, focus on design elements like CTAs, menu styles, etc. A website can skyrocket your business if designed in an ideal way.

SEO

The aim behind SEO is to rank the business website among the top results of search engines. To do this, you have to include the keywords searched by the users in your web contents. Not only this but you will also be required to focus on content indexing, good link structure, etc.
Social Media Marketing

As the count of social media users has passed the 4.5 billion mark; it is one of the best digital marketing channels for businesses to get potential leads. However, it is not just about posting entertaining contents. You need to formulate planned strategies for optimum results.

Social Media Marketing

As the count of social media users has passed the 4.5 billion mark; it is one of the best digital marketing channels for businesses to get potential leads. However, it is not just about posting entertaining contents. You need to formulate planned strategies for optimum results.

Email marketing

Email marketing can make you big bucks for an extended time if done right. It may seem less effective, but it can garner equal results as SEO and social media marketing. Moreover, email marketing is much more cost-effective and delivers a high ROI. To get the best output, ensure that you keep the emails personal, send them at the right time, make them mobile-friendly and add freebies.

PPC (Pay-per-click)

Pay-per-click has the same aim as SEO; to garner traffic for your website. However, SEO is an organic way. In pay-per-click, you have to pay every time a user clicks on the ad and lands on your website. This is a short-term method, whereas SEO is not.

Influencer Marketing

Influencer marketing has picked a tremendous pace in the last few years. It is an effective digital marketing method as your products are promoted by people who actually use them. Customers tend to believe them quickly.

Benefits of Digital Marketing for Small Businesses

No matter which digital marketing technique you implement for your business, if it is planned and executed right, you will get remarkable results. However, it is best if you implement multiple marketing strategies for your business.

Here are some of the key pros of digital marketing!

there-are-countless-benefits-of-digital-marketing
  1. More Customers

The primary aim of using any of the digital marketing methods is to get more customers. When you are at the beginning of the marketing process, you need to analyse which method would be better for you. For example, email and social media marketing are among the best methods today.

If we talk about email marketing, begin by using a simple yet personalised email for your customers. If it works, it’s great. If it doesn’t, go for adding some freebies like your product guides or free usage of your product for a week or month. Trying new things will help you garner customers faster.

2. Budget-friendly
One of the chief benefits of digital marketing is that it is budget-friendly. Unlike traditional methods like billboards, magazine and newspaper ads, the new internet marketing methods are much more cost-effective.

On top of this, these ads are more targeted to customers. Once you know which channel is performing better, you can divert the money to that channel. Thus, saving you a lot of money.

3. Get to know your audience
When using digital marketing methods, you will get an insight into who are the people interacting with your business. You can use various analytics tools to see how many people interacted with your content, for how much time, etc.

Based on this data, you can know which group of the audience sees your product, who has seen it the first time and who are the repeated customers. With this, you get better knowledge about your audience and formulate your marketing strategy accordingly.

4. Increases the scope of your business
So far, you might be limited to just the local audience. It can be your city, state or town. However, with digital marketing, you can increase your scope beyond that. You can take your business to national and even international levels.The best thing is that all of this can be done from the comfort of your home or workplace.

5. Boost business outreach

As of 2022, the number of smartphone users surpassed 6 billion. As most of the users tend to search and find information on their phones, digital  marketing will surely boost your business outreach through mobile.

By making digital marketing campaigns fit for mobile, you can make your leads and sales numbers jump exponentially.

6. Brand reputation
Why do you think people call out the name of Amazon when it comes to online shopping? Amazon has the authority in the eCommerce market. To gain such authority in any business niche, you need to focus on offering customers exactly what they want.

When the users get everything that they need from you, your brand reputation will increase. Brand reputation also improves when users refer your brand to other customers. Brand reputation is one of the prime benefits of digital marketing that takes time.

Conclusion

The benefits of digital marketing are many. So, if you are thinking of beginning a new business, it is the best time to get on board with any digital marketing method that you think will be helpful for your business.

Your business will surely benefit from any of the methods you implement. If you are already running a business, it is best to review your strategy and adapt it accordingly. Make sure you choose the right method for your business niche so that you can witness great results!

As there are many choices, it can be hard to manage the marketing process. To get professional assistance, get in touch with us at Koret Media! We can help you with all the digital marketing needs.

 

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