However, history has proved that SEO hasn’t remained the same. With time, search engines like Google have made countless changes to their search algorithms. These changes have significantly affected search results from time to time. Thus, giving birth to new SEO trends and strategies.

To ace SEO marketing today, you need to keep up with all the latest SEO trends. Let’s discuss some of them ideal for 2022!

Best SEO Trends 2022 to Follow!

Employ the following SEO trends in your marketing!

Emerging SEO favouring marketing strategies

In the 21^st century, you cannot boost your customer base with just your website. There are many other media where you need to invest, such as social media, email marketing , PPC, etc. The best way to capture user attention across these platforms is to offer a consistent brand experience. And this is classified as Omnichannel marketing.

By offering a seamless and consistent user experience across all channels, you can easily increase your SEO as your customer will be more engaged. It can be done by using PPC ads creating social media organic posts and social media ads.

Artificial intelligence can help boost your SEO

Artificial Intelligence is slowly taking control of every industry sector. As per stats, the market of AI software is expected to hit the $126 billion mark by 2025. These stats prove that the use of AI is proliferating. Therefore, it is one of the key ways for you to improve your SEO and one of the top SEO trends 2022.

There are countless AI-based tools that can help you in keyword research, content creation, analysis, and whatnot. If you aim to stand on top of the Google SERPs, tools like Jasper.ai can help you create intriguing yet focused content. On top of that, you can also use SEMrush, Surfer SEO, Morphio.ai, etc., for other SEO needs.

Long-form user-focused content

As per a SEMRush report, long-form content gets 2 times more views and 24% more shares. So, it is pretty obvious that to gather more users, long-form content can be a cannon. However, it is not that easy.

To ensure that your long-form content works, you need to keep the users engaged. Some tips for doing this are:

• Use short paragraphs (3-4 lines max)
• Use heading structure (H1, H2, H3)
• Use images with Alt texts
• Add externals links to authority websites
• Keep the sentences short.

Local search listing to boost SEO strategies

If you have a plumbing business in California, US, it is pretty obvious that only local people will opt for your services unless you expand. Therefore, it is necessary to focus on local SEO. No matter how far SEO goes, local SEO will always be an evergreen trend.

To ensure that you appear in top local search results, follow these tips:

• Get a Google My Business Account and focus on getting quality reviews.
• Create content based on local trends and news.
• Optimise for mobile.
• Target local keywords

Video content for effective SEO

Users love to see videos. Statistics suggest that 54% of the users want to see more videos from the business they support. So, if you have an established customer base, focusing on producing quality and SEO-friendly videos can help you ace this trend.

To produce SEO friendly video content, you need to initially focus on their descriptions. Keep your video description concise and filled with targeted keywords and hashtags. Just like keywords, hashtags can help increase the reach of your videos.

Title tags & meta descriptions to improve click-through rate

Titles tags and meta-descriptions may appear to be traditional ways to improve SEO, but they are not. These are some core aspects of the website that hold much relevance. However, you need to be focused on crafting them.

For example, if you are writing a meta-description, you need to include the target keyword in it, add benefit for the user, and an element of urgency. A meta-description with these elements is much more relevant and increases click-through rates. Moreover, always use different meta-descriptions for different pages of your site.

Content should be according to Google’s EAT

EAT stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept that Google uses to check the quality of your webpage. This concept was introduced by Google in the 2018 update and has been in use since then.

The core thing that you need to worry about here is the content quality and authority because that’s what Google checks. This must be in your 2022 SEO Trends.

On and off-page SEO for greater control

Along with all the advanced SEO trends, you also need to focus on the basic ones. On and Off-page SEO methods should also be implemented to improve the SEO of your website. Here are some key things to follow:

On-page

• Focus on adding targeted keywords to your content.
• Use internal links and authoritative external links
• Optimize images and website URL
• Work on decreasing load time

Off-page

• Invest in social media engagement
• Produce shareable content
• Try influencer outreach
• Contribute as a guest author

Voice searches will increase

As per Forbes, around 58% of the users use voice search for finding a local business. Moreover, the use of Google Assistant, Alexa, Siri and countless other voice assistants have increased drastically. Hence, it is imperative to leverage this trend.

To ensure that you do things right, focus on:

• Understanding the long-form phrases used by the people.
• Add AI and natural language processing in this for better results.
• Keep a note of the frequent searches.

Voice search is one of the futuristic and top SEO trends of 2022.

Keyword optimisation to influence predictive search

Just like Google and Amazon do, focus on optimizing your keywords. The more optimized your keywords will be, the more helpful it will be for you to predict user search. When you optimize your keywords, it will be faster for you to take the user to what they want.

This will not only enhance user experience but will also boost SEO ranking.

Page loading speed remains the core

Page load speed is an on-page SEO aspect, and it depends on various aspects such as optimization of images, videos, content, etc. As there are a number of parameters, it is crucial for you to ensure that all of them are aligned for faster loading.

If a page takes 1-3 seconds to load, the bounce rate can rise by 32%. Therefore, you have to keep this on top of your SEO checklist.

Featured snippet optimisation

Snippets are a great aspect of a Google page. They are shown on top of the page just below the ad. The key motive of including this is to answer the user’s query right away. If you want to get featured, you need to make them attractive.

To improve your chances of being featured, you need to ensure that your website is among the top 10 Google SERPs. Moreover, you need to shortlist a good keyword, research Google queries that have higher volume, monitor answers, etc. Snippets can be an abrupt traffic booster. Thus, making them one of the top SEO trends 2022.

Social listening for better reach

Social listening is all about listening to everything that your customers are talking about you on social media. It extends beyond just your customers. You can also find out what your competitors are doing.

The key motive behind this is to form strategies to improve your SEO in the future. Furthermore, you can also find out your user expectations. These factors directly impact your reach, which makes it one of the best SEO trends 2022.

Conclusion

Google search trends change with time, and so do the Google algorithms. If you are not updated with the new SEO trends, it can become difficult for you to outrank your competitors. Hence, you need to keep up.

Moreover, it is also necessary to keep a check on the changing trends. None of these trends is permanent. Any of these can undergo changes anytime in the future. Therefore, you need to track them.

If you want to keep your website up with the changing trends and need professional assistance, get in touch with Koret Media.

The post Top SEO trends of 2022! appeared first on Koretmedia.

Well, here are some mind-blowing stats,

• The number of email users is elevating year after year, and it will reach up to 6 billion by 2025.
• The ROI of a well-designed email marketing campaign can be around 36 times the investment.
• Every 4 out of 5 marketers say that they will give up social media than email marketing.
• 31% of marketers believe that email newsletters are the best way to attract leads.

Not only these, but many other stats rank email marketing among the top digital marketing methodologies.

Now, we know that email marketing is a lucrative method. But only if it is strategic. With time, every strategy needs to change.

If you are aiming to unleash the power of email marketing, here are some email marketing strategies to incorporate in 2022! 

Strategies You Should Consider for 2022

Emails can be of great use for your business if they are designed and crafted well. Here are some email marketing trends and strategies that you can implement in 2022. These will surely get you better results.

1.   Hyper-personalisation

One of the coolest email marketing trends in 2022 is hyper-personalization. Gone are the days when thousands of emails were sent to the subscribers once a week or month. Today, you can target your email to the subscribers based on the perfect time and perfect content.

For example, if you know that your user purchases products around 12 noon, you can send out an email with an offer at that time. Moreover, if a user has completed a course and you get to know this, you can send out an email to gather feedback.

It is obvious that you will be required to use some analytics tools for email marketing to capture insights like time of purchase, time of viewing, etc.

2.   Segmentation

Sending the same email to 1000 subscribers may work once or twice but not every time. As user preferences change with time, it is necessary to change your email strategy too. Therefore, you need to analyse the results using analytics software and segment your userbase.

Segmentation can be done based on interests, geographic location, purchase history, content, and other factors. And based on the segmentation, you can create different emails for each segment and target the subscribers. This will result in high CTR, open rate and returns.

3.   Try out A/B Testing

This is a really cool way to check which variant of the email will work for you. If you are perplexed between two or more email templates, you can send one variant to a particular set of people and the other variant to another segment of subscribers.

Post this; you can capture the results and analyse them closely. The A/B testing method will help you optimise your emails for subscribers. It will further help you in keeping up with their changing preferences.

1.   Exercise more transparency

It is best to be clear about your intentions with email marketing. A misleading or shifty campaign is a sure-shot way to deter potential customers from your business. That is made even more relevant in 2022 as most people can easily access information online to debunk any false claims.

2.   Focus on user-generated content

People are much more likely to follow your campaign if it involves genuine content. Not just from you but from your users.

Therefore, it is best to include images of users using your products, recommendation reviews of the users, etc., in your email. Other than this, positive user reviews on products and testimonials can also go a long way in boosting conversions for your business.

The inclusion of user-generated content builds social proof and shows that you are interested in their satisfaction.

3.   Optimized Subject Line

What makes you buy a product or at least check it out? Probably a discount offer or a reduced price, right! The same is the case with emails.

If you include some catchy words and impressive keywords in your email subject line, your subscribers will surely click on it. Here are some key points to design an optimised subject line:

• Use shorter sentences (max. 5 words)
• Provide them with a personalised offer
• Use numbers like discount percentages if you are selling a product
• Include relevant keywords.

Keep all these aspects in mind to generate the best subject lines.

4.   Email Automation

Sending out emails manually can be really time-consuming. The hassle becomes more if you want to personalise them. But, not anymore!

There are many email automation software out there that can do these jobs for you. An email automation tool can come in handy to send automated emails to the customers based on their actions, segments, categories, etc. It entirely takes the manual process from you only if you plan a strategy for it.

To gain more leads and revenue out of email automation, you need to segment your audience, personalize your content and do a detailed analysis of the results.

1.   Send at the right time

When do you check your emails? Probably in the afternoon during lunch hours or in the evening, right! Well, those who have a 9 to 5 job might explore their inbox in the morning or in the evening.

This is when you need to send out your business email. If the user reads your email with an exciting offer on a purchase in the morning, they are likely to purchase the product by evening. Hence, you need to try out this strategy and measure results that will surely be great.

2.   Remain concise

The average attention span of humans today is less than that of a goldfish, which means that your emails should be quick to capture the attention of your audience. There are many ways to do it, like:

• Keep the sentences short.
• Get to the core immediately
• Improve clarity
• Write on only one subject

If your motive is to get the user to click on a link and they do it above the fold, your email marketing strategies are successful. Crisp and concise emails lead to more clicks.

3.   Be Inclusive

The diversity of your clientele is what helps you expand your business. Catering to only a particular group while leaving out the rest might attract unnecessary negativity from your community. Moreover, it can also limit you from finding potential leads.

So, the next time you send an illustration with your email, try to include people from multiple backgrounds to help it resonate with the maximum range of the audience.

4.   The use of AR/VR

AR and VR technology is not just limited to gaming or Youtube. It can also be used in email marketing. How?

Well, so far, marketers used to send 2D images in the mail. But, today, you can embed an image in your mail that turns into a 3D image when viewed through VR glasses. Moreover, as Apple iPhones and iPads come with built-in AR support, you can leverage AR too.

5.   Omnichannel marketing

Omnichannel marketing is about providing a seamless user experience based on changing user activities across all channels. To harness maximum benefits out of email marketing, integrate it with other channels like text, social media, web notifications, and more.

Including omnichannel marketing into your email marketing strategies will ensure that you are not missing any aspect. Thus, providing the users with personalised content across all channels.

Wrapping Up

To conclude, email marketing is a trend that still affects your digital presence, regardless of how many people think of it as old fashioned. It makes for a crucial component of any marketing strategy, especially when more people have access to smartphones than professional dental care.

If you are looking to harness the power of email marketing for your firm, we at Koret Media can help you formulate an awesome and effective strategy.

The post 12 Email Marketing Strategies to Consider in 2022! appeared first on Koretmedia.

As per recent stats, the global digital advertising and marketing market will reach $786.2 billion by 2026. The number paints a clear picture that digital marketing is the future for small businesses.

In the following sections, we will uncover some of the key marketing methods and their pros! So, without any further wait, let’s just dive in!

A Brief Look into the Types of Digital Marketing

Digital marketing is the process in which businesses use the internet and other digital media to reach out to their potential customers. The inclusion of the internet expands the horizon of opportunities for businesses as they get a lot of ways to do it.

Here are some of the primary methods of digital marketing!

Web designing

The key resource that you need for digital marketing is your website. As it is the place where people will eventually land, you need to make it super interactive, fast, and responsive. To ensure that your website is designed to make an impression:

● Keep the typography consistent and straightforward
● Use contextual images
● Make it responsive and mobile-friendly
● Keep diversity in mind

On top of that, focus on design elements like CTAs, menu styles, etc. A website can skyrocket your business if designed in an ideal way.

SEO

The aim behind SEO is to rank the business website among the top results of search engines. To do this, you have to include the keywords searched by the users in your web contents. Not only this but you will also be required to focus on content indexing, good link structure, etc.
Social Media Marketing

As the count of social media users has passed the 4.5 billion mark; it is one of the best digital marketing channels for businesses to get potential leads. However, it is not just about posting entertaining contents. You need to formulate planned strategies for optimum results.

Social Media Marketing

As the count of social media users has passed the 4.5 billion mark; it is one of the best digital marketing channels for businesses to get potential leads. However, it is not just about posting entertaining contents. You need to formulate planned strategies for optimum results.

Email marketing

Email marketing can make you big bucks for an extended time if done right. It may seem less effective, but it can garner equal results as SEO and social media marketing. Moreover, email marketing is much more cost-effective and delivers a high ROI. To get the best output, ensure that you keep the emails personal, send them at the right time, make them mobile-friendly and add freebies.

PPC (Pay-per-click)

Pay-per-click has the same aim as SEO; to garner traffic for your website. However, SEO is an organic way. In pay-per-click, you have to pay every time a user clicks on the ad and lands on your website. This is a short-term method, whereas SEO is not.

Influencer Marketing

Influencer marketing has picked a tremendous pace in the last few years. It is an effective digital marketing method as your products are promoted by people who actually use them. Customers tend to believe them quickly.

Benefits of Digital Marketing for Small Businesses

No matter which digital marketing technique you implement for your business, if it is planned and executed right, you will get remarkable results. However, it is best if you implement multiple marketing strategies for your business.

Here are some of the key pros of digital marketing!

1. More Customers

The primary aim of using any of the digital marketing methods is to get more customers. When you are at the beginning of the marketing process, you need to analyse which method would be better for you. For example, email and social media marketing are among the best methods today.

If we talk about email marketing, begin by using a simple yet personalised email for your customers. If it works, it’s great. If it doesn’t, go for adding some freebies like your product guides or free usage of your product for a week or month. Trying new things will help you garner customers faster.

2. Budget-friendly
One of the chief benefits of digital marketing is that it is budget-friendly. Unlike traditional methods like billboards, magazine and newspaper ads, the new internet marketing methods are much more cost-effective.

On top of this, these ads are more targeted to customers. Once you know which channel is performing better, you can divert the money to that channel. Thus, saving you a lot of money.

3. Get to know your audience
When using digital marketing methods, you will get an insight into who are the people interacting with your business. You can use various analytics tools to see how many people interacted with your content, for how much time, etc.

Based on this data, you can know which group of the audience sees your product, who has seen it the first time and who are the repeated customers. With this, you get better knowledge about your audience and formulate your marketing strategy accordingly.

4. Increases the scope of your business
So far, you might be limited to just the local audience. It can be your city, state or town. However, with digital marketing, you can increase your scope beyond that. You can take your business to national and even international levels.The best thing is that all of this can be done from the comfort of your home or workplace.

5. Boost business outreach

As of 2022, the number of smartphone users surpassed 6 billion. As most of the users tend to search and find information on their phones, digital  marketing will surely boost your business outreach through mobile.

By making digital marketing campaigns fit for mobile, you can make your leads and sales numbers jump exponentially.

6. Brand reputation
Why do you think people call out the name of Amazon when it comes to online shopping? Amazon has the authority in the eCommerce market. To gain such authority in any business niche, you need to focus on offering customers exactly what they want.

When the users get everything that they need from you, your brand reputation will increase. Brand reputation also improves when users refer your brand to other customers. Brand reputation is one of the prime benefits of digital marketing that takes time.

Conclusion

The benefits of digital marketing are many. So, if you are thinking of beginning a new business, it is the best time to get on board with any digital marketing method that you think will be helpful for your business.

Your business will surely benefit from any of the methods you implement. If you are already running a business, it is best to review your strategy and adapt it accordingly. Make sure you choose the right method for your business niche so that you can witness great results!

As there are many choices, it can be hard to manage the marketing process. To get professional assistance, get in touch with us at Koret Media! We can help you with all the digital marketing needs.

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